Chief Executive Officer
Prior to joining orderTalk in 2004, Patrick Eldon was a partner at Garlicke & Bousfield Attorneys, where he practised as a maritime attorney. His area of speciality was in the financing of ocean going vessels for banks and litigious matters arising out of ship financing. During his time as an attorney, Patrick was invited to speak at various engagements including to banks, lawyers and the maritime industry. Whilst at Garlicke & Bousfield, Patrick was the chairman of the firm´s marketing committee and served on the executive committee.
With a passion for restaurants, business and start ups, Patrick joined orderTalk in 2004 when it was re-launched as a Software as a Service Company and has overseen the growth and positioning of the company, which is now recognized as an industry leader.
Patrick has a B.A from the University of Natal and an LLB (JD) from the University of Cape Town.
Chief Executive Officer
HBD Venture Capital
Julia Fourie has been with HBD since it was established in September 2000 and, as a founding member, supported in the setting up of the organisation. She is the CEO of HBD Venture Capital, is a member of HBD´s investment committee and is a non-executive director on a number of HBD's investments.
Julia´s career has spanned a number of industries including hospitality, financial services and human resources. It was during this time that Julia discovered a true passion for IT which led her to study for a B. Tech in Information Technology. Julia also has an Honours Degree in Financial Analysis and Portfolio Management from UCT. After completing this she took up the role of leading the development team at Thawte - a digital certification authority.
During her time at Thawte, Julia established the WOT (web of trust) concept, assisted in building the architecture for the system, brought structured project management and facilitation between development and marketing departments and acted as a notary. After the sale of Thawte to a US consortium, Verisign, Julia supported in the set up of HBD Venture Capital, establishing it as one of the few venture capital companies focused on funding early stage businesses in South Africa. She initially played a key role on the investment team of HBD's first venture capital fund, HBD Fund1, which focussed on start up businesses. She was then promoted to CEO of HBD in 2006 and led the company's strategic shift from start up to early stage companies through the launch of HBD Fund2.
Julia leads a dynamic and driven team which counts among its key successes, the profitable sale of one of HBD's investments, Red Five Labs, as well as discovering and investing in a range of exceptional early stage South African businesses. These include moyo, a contemporary African hospitality brand, OrderTalk, developers of sophisticated online ordering software, EDH, radar tracking technology pioneers and Csense, the creators of highly sensitive trouble-shooting software. HBD has also been instrumental in pioneering the venture capital concept in South Africa.
Julia's passion remains information technology, but she has expanded her business expertise to include developing business strategies, negotiation, mentoring of entrepreneurs as well as general and financial management.
In addition, Julia launched concepts such as the Big Idea, and is a trustee of the Shuttleworth Foundation, a non-profit organisation that supports innovation in education in South Africa and a director of BSquare Communications, which, through the Hip2b2 brand, aims to inspire young South Africans to embrace their education, specifically in maths, science and technology.
Julia is passionate about her family and friends. She has a wide range of interests that keep her energised.
Non Executive Director
With a BA degree and an LLB (JD), Tracy has been on the board of directors since 2004. With a background in customer services, Tracy was responsible for launching orderTalk in the United Kingdom.
Eben van Heerden
Portfolio & Investment Manager
HBD Venture Capital
Eben joined HBD in November 2005 where he holds the position of portfolio manager and is responsible for all the financial and legal aspects of HBD's portfolio. Eben is also part of the investment team and is a non-executive director on a number of HBD's investments.
A qualified Chartered Accountant, Eben completed his articles in 1995 with Ernst & Young in Namibia. After several more years in the accounting and auditing profession he joined Ohlthaver & List, the largest privately owned group of companies in Namibia as Director: Strategy and Business Development. He was directly involved in the Heineken / Diageo transaction with Namibia Breweries, the subsequent formation of Brandhouse in South Africa, and other large financial transactions with a number of South Africa´s leading banks.
Eben moved back to South Africa after 14 years in Namibia. He was appointed as financial director for one of the University of Stellenbosch commercialised initiatives after which he joined HBD Venture Capital. Eben's hobbies include his dogs, celebrated films and Jungian psychology literature.