18 October 2006

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U.K. pizza association forms alliance with orderTalk

For many people, the internet is the primary window to the world. They shop, pay bills, plan vacations, talk to friends, study, and even work online. Just about the only thing they can’t do on the web is eat.

IRVING, Texas — orderTalk Inc. and the Pizza, Pasta and Italian Food Association (PAPA) in the United Kingdom have entered into a strategic alliance for the supply of online ordering and call center interface technology to PAPA members.

According to a news release, orderTalk provides outsourced and managed order-taking solutions designed for the dine-in, carryout, catering and quick-service restaurant markets. Its online ordering software combines the ability to handle telephone ordering either at an in-house or outsourced call center, allowing operators to concentrate on making and delivering food.

All orders are transmitted by fax, printer unit or directly into a POS system to the relevant store or restaurant. The system serves small and large companies, and has particular appeal for those with multiple sites or franchised businesses.

“Off-premise dining is fast becoming the biggest growth area for the hospitality industry, and orderTalk’s proven technology shows increases in both the volume of off-premise dining as well as average check order value,” said Patrick Eldon, president of orderTalk Inc. “The fact that orderTalk is one of the very few providers to the industry that is certified as Payment Card Industry compliant provides restaurateurs with the peace of mind that their customer data and most especially credit card data is secure with orderTalk.”