orderTalk Press Release
10 October 2006
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www.papa.org.uk
PAPA (The Pizza, Pasta and Italian Food Association) and orderTalk
Inc. Announce Strategic Alliance for the Provision of Online Ordering to
PAPA Members
orderTalk Inc. and PAPA, the only formal Trade Body representing the
Industry in the UK have entered into a Strategic Alliance for the supply
of online ordering and call center technology to members of the
Association.
Irving, TX (PRWEB) October 10, 2006 -- orderTalk Inc., and The Pizza,
Pasta and Italian Food Association announced a strategic alliance to
provide online ordering and call center interface technology to members of
the United Kingdom Trade Body.
Patrick Eldon, President of
orderTalk Inc. said: “Off premise dining is fast becoming the biggest
growth area for the hospitality industry and orderTalk’s proven technology
shows increases in both the volume of off premise dining as well as
average check order value. With the rapid consumer uptake of internet
ordering, it has become essential for food operators to provide online
ordering to their customers. In selecting orderTalk as its strategic
partner, PAPA has endorsed the orderTalk outsourced and managed solution
and reinforced orderTalk’s position as the industry leader. The fact that
orderTalk is one of the very few providers to the industry that is
certified as Payment Card Industry (PCI) compliant provides restaurateurs
with the peace of mind that their customer data and most especially credit
card data is secure with orderTalk.”
About PAPA
The Pizza, Pasta
& Italian Food Association (PAPA) was originally formed in 1977 as the
Pizza Association, but changed its name to include pasta and Italian foods
in the late 1980s. Today the association is the only formal trade body in
the UK representing the broad pizza, pasta and Italian food and drink
industry. The Association is a non commercial and non financial body run
for the benefit of its members.
The Association aims to be there to
help its members when they need it, whether that is to provide specialist
advice to help to solve a particular problem so that its members always
know they have someone to turn to when they need help and advice. PAPA is
concerned to positively build the pizza pasta and Italian food market so
that its members – whether they are manufacturers, suppliers or
restaurateurs – gain from a strong trading environment.
About orderTalk
Headquartered in Irving, Texas and with offices on 3
continents, orderTalk specializes in providing outsourced and managed
order taking solutions designed for the restaurant, to go, catering and
quick service market. orderTalk has become renowned for providing proven
technology without the need for customers to invest in the costly
development of software, the purchase of hardware or the hiring of IT
staff. orderTalk provides efficient and hassle free implementation of a
branded, sophisticated and user friendly system.
The orderTalk
online ordering software for restaurants combines online ordering as well
as the ability to handle telephone ordering either at an in-house or
outsourced call center, allowing operators to concentrate on making and
delivering food. The online ordering website and call center interface can
be combined or operators can opt to use either as a stand alone product.
The system allows operators to maintain their unique brand, whilst
reducing costs by making use of orderTalk’s economies of scale. From the
customers’ perspective, the online ordering and telephone calls are dealt
with by the store as they are done entirely in the name and brand of the
business.
All orders are transmitted -- by fax, printer unit,
console or directly into a POS system -- to the relevant store or
restaurant. The system is simple to operate in store as orders are either
printed out or seamlessly transferred through integration to many existing
POS systems. Furthermore, the orderTalk system coordinates both telephonic
and online ordering through central servers, allowing the operator to
better handle capacity. Because the call center interface allows operators
to use a call center of their choice, staffed by professional call
handlers who are trained to cross and up-sell, the end result is increased
order value for call in orders.
The system serves the individual
store or restaurant as well as chains, and has particular appeal for those
with multiple sites or franchised businesses as it offers a higher degree
of management control without taking away the ‘local-ness’ of the business
as every call and online order is dealt with in the name of the local
business.
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